One of my tasks that was set to complete my product was to undergo a research into institutions which distribute and publish magazines similar to mine. I decided to do complete research for three different institutions, as this would give me a good insight into what it takes to distribute such product and what the institutions' expectations are.
Some of the questions that have been answered in my research are:
- What magazines they produce.
- What demographics they cater for.
- What other media is owned by the company.
- Examples of cross-media convergence.
- And if the company in itself is a subsidiary.
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